White Papers Portfolio

As a white paper specialist, I want you to know you're in the safest of hands.

Due to NDA, I can't show all my white papers, but several are below:

Other Long-form Content

Other long-form content I've written, and which shows my writing includes:

eBooks

• AdvanceAI - To Buy or to Build? (Live link)

• How to Publish Your Book on CreateSpace and Kindle (on Amazon.com) - one of my own books; now obsolete (due to CreateSpace being retired and everything now being under the KDP umbrella).

Reports

• B2B 2022 Buyer’s Report

• EmpowerID - 10 Pitfalls to Avoid Will Guarantee Your Identity and Access Management Project Success

• EmpowerID - Everything is a Workflow

• EmpowerID - How EmpowerID’s SCIM VDS Improves Enterprise Efficiency

Whitepapers

• CASSA - Don't Let the Cost of Compliance Cripple Your Company (written for a problem aware audience)

• CASSA - How CASSA Helps You Meet Your Construction Industry Compliance and Legal Requirements

• GuardRails - How to Build a DevSecOps Pipeline (written for a problem aware audience) - live link (to gated content)

• GuardRails - Putting the Sec in DevSecOps (written for a solution aware audience)

• GuardRails - How the Developer Experience is Critical to your Success (written for a most aware audience)

• Microsoft - Freelance in a Box (written for a most aware audience)

White Paper Funnels

Note: except for the Microsoft white paper, all the above were created as white paper funnels (using the respective domain hosting platforms and Email Service Providers (ESP): ActiveCampaign, Hubspot, and Klayvio, and involved:

• A landing page for each paper

• Email sequence(s) to the following list variations:

  • Existing lists/customers

  • New leads via organic traffic

  • New leads via paid traffic, such as LinkedIn ads.

Why do we need multiple email sequences?

Because the context/what they each know about you is different, therefore so is the conversation.

For example:

• Existing customers already know and trust you so you don’t need to sell them on any new offering or service.

• Paid traffic knows who you are and some of what you do from the ads they’ve clicked on.

• Organic traffic likely only know about you because they have a problem and used a search engine to seek a solution to that problem (likely your white paper title calling out that problem). As such, they will need more context/pre-selling than the other traffic sources.